Comparison
Outrio vs Clay
Clay is a data enrichment and GTM workflow platform with 150+ data providers and an AI research agent. Outrio is an AI SDR for small businesses and agencies: it finds companies that fit, researches each one, writes personal emails from your own mailbox, handles replies and books meetings. Here is how they differ, including where Clay is the better choice.
Updated 2026-09-28
At a glance
| Outrio | Clay | |
|---|---|---|
| Price | $39 / $129 / $349 per month, monthly, cancel anytime | Free plan; Launch $185/month ($167 annual); Growth $495/month ($446 annual); Enterprise custom |
| Finding companies | Maps, business registries and the web (built for local and niche businesses) | 150+ data providers, including Google Maps for local businesses |
| Research per company | Reads each company's website, plus news, press, mentions and key people's background | Claygent web research agent; workflows you design |
| Sending | From your own Gmail, Microsoft 365 or IMAP mailbox, 30–50 a day | Native Clay Sequencer (inboxes, domains, warm-up) or other sending tools |
| Replies | Drafts answers; you approve, or let confident ones go. Pricing always comes to you | Replies routed to your reps; AI drafts follow-ups for approval in Slack |
| Meetings | Books meetings from your calendar's free slots | Not built in (use a scheduling tool) |
| Pipeline & reporting | Deal pipeline, call list, reports, morning digest | No own CRM; CRM sync from Growth |
| Contact data | Live-sourced per campaign (no fixed contact database) | Waterfall enrichment across many providers |
| Channels | Email plus a call list | Email via the Sequencer; others via connected tools |
| AI | Outrio credits, or bring your own Claude API key (in the cloud or on your computer) | Billed in actions and data credits |
Competitor details from Clay's public pages, checked September 2026. Prices change; check their site for current terms.
Choose Clay if you want
- •Unmatched flexibility: build any enrichment or research workflow.
- •150+ data providers with waterfall enrichment.
- •A large community of GTM engineers and agencies.
Choose Outrio if you want
- ✓No workflows to build: describe what you sell and who buys it, and Outrio runs the whole loop.
- ✓Meeting booking, a deal pipeline and a call list included, next to sending and replies.
- ✓Predictable monthly plans instead of budgeting separate actions and data credits.
Outrio vs Clay: questions
Can Clay do what Outrio does?+
Clay can research local businesses and enrich contacts very well, and now sends email with its own Sequencer. You still design the research workflow, and meeting booking and a CRM come from other tools. Outrio runs the whole loop for you.
Is Outrio a Clay alternative for small businesses?+
Yes, if you want results without becoming a GTM engineer. Power users who love building workflows are well served by Clay.
Which is cheaper?+
Outrio starts at $39 a month; Clay has a free plan, and its Launch plan is $185 a month, or $167 billed annually (September 2026).
Other comparisons: Outrio vs Artisan · Outrio vs Instantly · Outrio vs AiSDR · Outrio vs Apollo · AI SDR guide
See what Outrio would find for you
Start a 14-day trial with 500 AI credits, no card needed. We'll help you set up your first campaign.