Comparison
Outrio vs Artisan
Artisan's Ava is an autonomous AI BDR with a very large contact and local-business database. Outrio is an AI SDR for small businesses and agencies: it finds companies that fit, researches each one, writes personal emails from your own mailbox, handles replies and books meetings. Here is how they differ, including where Artisan is the better choice.
Updated 2026-09-28
At a glance
| Outrio | Artisan (Ava) | |
|---|---|---|
| Price | $39 / $129 / $349 per month, monthly, cancel anytime | Free plan; self-serve from $250/month billed annually ($280 monthly) for ~500 leads; larger plans via sales |
| Finding companies | Maps, business registries and the web (built for local and niche businesses) | 250M+ B2B contacts and 200M+ local businesses in its database |
| Research per company | Reads each company's website, plus news, press, mentions and key people's background | Enriches prospects from 22+ data sources |
| Sending | From your own Gmail, Microsoft 365 or IMAP mailbox, 30–50 a day | From your own sending domains; can buy domains and mailboxes in-app |
| Replies | Drafts answers; you approve, or let confident ones go. Pricing always comes to you | Autonomous by default; approval and escalation rules available |
| Meetings | Books meetings from your calendar's free slots | Books meetings with your scheduling link |
| Pipeline & reporting | Deal pipeline, call list, reports, morning digest | HubSpot sync; Salesforce on enterprise plans |
| Contact data | Live-sourced per campaign (no fixed contact database) | Large built-in database |
| Channels | Email plus a call list | Email and LinkedIn; human power dialer add-on per seat |
| AI | Outrio credits, or bring your own Claude API key (in the cloud or on your computer) | Included in plan credits (~20 per lead enrolled) |
Competitor details from Artisan's public pages, checked September 2026. Prices change; check their site for current terms.
Choose Artisan if you want
- •A much larger ready-made database, including local businesses searchable by type, location and rating.
- •More leads per dollar: about 500 leads a month on the $250 plan.
- •LinkedIn outreach and a dialer add-on alongside email.
- •Autonomous campaigns, replies and booking for teams that want hands-off volume.
Choose Outrio if you want
- ✓A lower entry price ($39 or $129 a month, monthly), and the option to bring your own Claude API key so AI work uses no credits.
- ✓Research you can read: every email is built from a brief on that company's own website and recent news.
- ✓Sends from your real mailbox at human volume, with a hard rule that pricing questions always come to you.
- ✓Registries and live web sourcing, which helps outside the US where databases are thin.
Outrio vs Artisan: questions
Is Outrio cheaper than Artisan?+
The entry price is lower: Outrio starts at $39 a month. Artisan's self-serve plans start at $250 a month billed annually, or $280 monthly, for about 500 leads (September 2026), so its credits cover more leads per dollar. Outrio spends more research on each company, and with your own Claude API key that research uses no Outrio credits.
Which is better for local businesses?+
Both target them. Artisan has a large local-business database; Outrio builds lists from maps and registries and reads each business's website before writing, which suits owner-led businesses that ignore templated email.
Can I approve emails before they send?+
In Outrio, approval is the default and pricing replies always wait for you. Artisan is autonomous by default, with approval before sending and escalation rules available.
Other comparisons: Outrio vs Instantly · Outrio vs AiSDR · Outrio vs Clay · Outrio vs Apollo · AI SDR guide
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